Etsy vs Amazon Handmade [2023 In-Depth Guide]

If you want to start and grow your eCommerce business by selling handmade products, you should take a close look at Etsy and Amazon Handmade. These are the top platforms for handmade sales.

Etsy is the world’s leading handmade marketplace, and we’re here to help you decide whether Amazon Handmade or Etsy.

They are the two largest platforms for handmade goods on the internet. You can learn all about them in this guide. In this comparison, I’ll show you the pros and cons of each platform. I’ll also let you know which one is better for your business. To make things easier, I’ve put together a detailed chart with my findings.

Overview [Amazon Handmade vs. Etsy]

A place where you can sell almost anything is called Amazon. It’s possible to start a business selling handmade items online, and this includes crafts, vintage, and handmade goods.

Selling on Amazon Marketplace, which is part of Amazon, is great if you want to sell on the online marketplace. However, for those who are looking to sell handmade products, their functionality works a little differently.

Etsy was started in 2005 and is still going strong.

Etsy was one of the first online platforms made for artisans and makers, allowing them to sell their unique products. There are some major differences between these two main online retailers that you should know before deciding which one to choose to show off your creative and unique talents.

Which one is beginner-friendly Amazon Handmade or Etsy?

The difference between becoming an Etsy seller vs. an Amazon handmade seller is quite different, but as a beginner, it’s much easier to be approved as a seller on Etsy than on Amazon Handmade. 

Fee comparisons Amazon Handmade vs Etsy?

To sell on Amazon you’ll need to choose between the individual plan or the professional plan If you make more than 40 items per month, it makes sense to go for the Pro seller’s account. The price is only $39.99

2.99 per month, and you also get a commission of 15%. Plus, as an Amazon Handmade seller, you get $1 per item sold from any of your referrals. But if you’re not on a Professional selling plan, then you pay the standard Amazon referral fee of

The percentage varies by product category and can go from 8% to 45%. For instance, you don’t have to pay a subscription fee on Amazon, and there are no listing fees.

If you’re an Etsy seller, you don’t need to upgrade. and you have access to several seller tools. Unlike Etsy, you have to pay a listing fee of $0.20 per item and a 5% transaction fee for each sale.

The quality and customer service offered by Etsy are unmatched, but Amazon Handmade still has higher fees than Etsy.

Which Has Better Fulfillment Services: Amazon Handmade or Etsy?

You have two shipping options for selling on Amazon Handmade: Amazon FBA and Amazon FBM.

An Amazon seller’s biggest advantage is the Fulfillment by Amazon program, which allows them to avoid the hassle of managing the inventory themselves.

This is a shipping service that you need to choose if you want to sell products through Amazon’s FBA program. It includes storage, picking, packing, shipping, and handling of returns.

To fulfill orders yourself or have a 3PL fulfill them for you, you can go for Fulfillment by Merchant.

Etsy sellers have no other option than to be responsible for fulfilling and shipping their orders.

Which Has Less Competition: Amazon Handmade or Etsy?

Currently, Amazon has about 6 million active sellers worldwide and Etsy has about 4.4 million.

If you’re looking for an eCommerce platform with a lot of traffic, the first place to go is Etsy.com.

Final Thoughts

You Should Sell on Both Etsy and Amazon.

It is important for people who have an eCommerce business to know that Amazon is the king of eCommerce, but that it has a territory it has yet to conquer.

Etsy is already well established, with an active community of artisans. Despite Amazon’s size, it’s hard to compete with them.

If shoppers are looking for a handmade item, they are probably going to head to an online marketplace like Etsy rather than Amazon.

• SellerActions
• 25th June 2023