You must arm yourself with knowledge if you want to sell successfully on Amazon. Our 10 tips will give you a few steps ahead! Here you can find out what structures prevail at Amazon, which products you should sell, how you advertise them, and how you outperform your competitors.
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Setting up an Amazon shop is relatively easy. It gets complicated when the battle for customers begins. But let’s be honest, it’s a lot of fun to watch the business building. Also: If you are well prepared, you can save time. But there are some basics and tricks you should take to heart to sell profitably on Amazon. Our tips will give you momentum!
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Even before you can start registering on Amazon, you should be clear about which product you want to offer. Make sure that you include items in your range that are not only seasonal or trendy but that can also be turned into money in the long term. Because otherwise, it could be a short pleasure to sell on Amazon – despite all the tips. Nobody talks about fidget spinners anymore, right?
Check out Amazon for that. Categories that always do well are home, tech, fitness, toys, and pet supplies. There you can look out for the bestsellers on Amazon and get inspired. It is always an advantage if you already have some prior knowledge of certain categories so that you can later make your products really appealing to customers. But even without it, you can easily decide on a category and read up on the products. When you have gained enough experience, you can expand your portfolio with items from other categories.
If you are new to selling on Amazon, the following applies: Beginners should make sure that the products they want are not too cheap and not too expensive. With very expensive products you have a very high capital commitment. With products that are too cheap, the margins are so low that they are only worthwhile on a very large scale.
Therefore, a rule of thumb states that the selling price should initially be between 10 and 30 euros in order to sell successfully on Amazon. Two tips on the side: A repricer can help you to set the optimal selling price – but think carefully about where your lower price limit is so that you don’t achieve too narrow a margin.
Have you decided on a product or a specific category? Then, in the next step, register with Amazon as a seller.
But if you decide to sell on Amazon after reading our tips, you should also be aware of how much you want to sell. As a small additional income, the individual tariff is worth 99 cents per item sold. This tariff includes all the basic features – product setting, own shipping, and own customer service. If you’re staying below 40 items sold per month, this option is for you.
If you are of the opinion that you will sell more and you want to use additional Amazon features, then the Professional fee of $39 per month is more for you.
The professional fee includes, among other things, a better overview of the sales figures, advertising can be placed and other categories are available. The tariff pays off even if you sell more than 40 products per month and you should also set this minimum target.
When it comes to “selling via Amazon”, tips on the platform rules should not be missing either: Before you go all out with selling on Amazon, you should first familiarize yourself with the guidelines that apply there. Because these are tough and should not be taken lightly. Failure to comply can result in a product or even entire merchant account bans.
But the marketplace also sets its own rules in other areas. Amazon’s algorithm decides which product appears at the top of which search query or which retailer occupies the shopping cart field (Buy Box) on the product page.
If you want to get the Buy Box, you have to work really hard and be the best seller for this item. The best seller offers fast shipping, the best customer service, and the best price, among other things. Since many retailers often sell the same product, but there is only one Buy Box per product, this is highly competitive. Even if this algorithm is not transparent, you should deal with it in order to best sell your products on Amazon. All other tips can only be fruitful then.
Do you already know where you want to sell? Amazon is not the only US. Especially for professional retailers from the United States, Amazon offers sales in France, England, Spain, and Italy, for example. If you want to expand into these countries, you can, for example, use pan-European shipping and sell on the country-specific Amazon pages.
If you don’t speak a second or third language, just start with the United States and ship to other countries from there.
But perhaps one of the hottest tips for selling on Amazon is this: FBA traders of merchandise do not even have to be able to speak the local language! Because in the Pan EU program, Amazon takes over the fulfillment and customer service. It couldn’t be easier.
The customer is king. This is also anchored in the guidelines mentioned above. There should be as few returns as possible and rarely bad reviews.
The quotas for negative seller ratings and returns are painful to cope with, especially at the beginning. If there are only a few orders, this can quickly result in a letter from Amazon saying that these quotas should be improved. In case of non-compliance, Amazon can even block the account.
So always make sure to sell high-quality products and provide good customer service. It doesn’t hurt to listen to Jeff Bezos before new retailers start selling their products on Amazon. Such tips are meant quite seriously:
To be sure that the customer service and shipping are right for Amazon, it is worth dealing with Amazon FBA. FBA or Fulfillment by Amazon is a marketplace service where Amazon offers you its own storage capacity and at the same time takes care of customer service and shipping. Amazon is known for its customer service – this results in the best customer service and fast shipping when using FBA.
Shipping is also part of Amazon’s policies. Most customers are used to shipping with Prime and want to receive the package as quickly as possible. Again, there is a quota that describes orders shipped too late or not delivered on time.
This ratio is one of the most important metrics that merchants need to have under control in order to sell successfully on Amazon. Our tips: If you want to be less stressed, you can switch to Fulfillment by Amazon (FBA) and have the goods shipped directly from the Amazon warehouse with a Prime label.
With your own shipping, you can choose a shipping service provider yourself. Here you can decide for yourself which provider is the cheapest for you and has a post office nearby. With the standard shipping methods, the customer will receive the package after 2-3 days.
The middle way – between own shipping and FBA – is the shipping method Prime by the seller. After you have qualified in a test phase, send your items with the Amazon shipping brands with the Prime logo. To get the logo and keep it, you must always ship your products on the same day.
Calculate well which shipping method is worthwhile for you. In addition to the costs, it depends on the products whether FBA, FBM, or Prime through sellers makes more sense. If the products are bulky or have been in stock for a long time, they are hardly suitable for FBA – with this service, the fees are calculated based on the price, size, and weight of your items. For commercial goods, however, FBA is sometimes absolutely necessary in order to survive against the competition.
Another of our tips for selling profitably on Amazon: Don’t get cocky! If you are just starting out and do not need a large warehouse, shipping from your own living room can also be an option for you.
Once you’ve decided on your products, it’s time to get down to business – uploading the items to Amazon. For this you need, among other things, an SKU (specifically created item number), EAN (identification number for the product), product information, images, and text.
While EAN and SKU are used to identify the product, the other data is used to describe the product in an attractive way for the buyer. Images, on the other hand, give customers a first impression of the product.
Images should be high resolution as customers like to zoom in to get a closer look. In addition to classic product images, it is always advisable to show images of the use of the product and to indicate any awards or benefits on the images in order to sell as many products as possible on Amazon. Tips advising hiring a professional photographer should definitely be considered. Because it is often the image that decides whether a customer buys or not.
The bullet points are essential because the customer gets their initial information about the product here. Here the most important information and sales arguments must be brief and concise. What color is the product? What material are the goods made of? What can the product do? How does it make the customer’s day easier or bring joy to the pet? These are all points worth mentioning.
The description, which is a little further down, offers additional space to go into more detail about the benefits of the product and for storytelling about the company. Feel free to look at what competitors have written and be inspired. Customer feedback from the competition is also worth its weight in gold. What do customers particularly like and what bothered them about the products? Your product could be the new perfect solution.
While Amazon offers easy ways to showcase products to shoppers who are ready to buy, some custom work is required to rank well in search results and drive traffic. SEO (Search Engine Optimization) is a cornerstone so that your products can be listed right from the start and you can sell as successfully as possible on Amazon. Our tips for this:
Keyword research is the basis of good Amazon SEO. Aim to find keywords that your potential audience searches the most.
You then use these keywords when creating your product listing, for example in the product title and description.
Pay attention to the words the competition is using in the product title, bullet points, and descriptions.
In addition, you can look at the autocomplete on Amazon. This works in a similar way to a Google search – if you enter your product type there, you will know which words customers are actually searching for.
Always enter important search terms in the backend! This is essential for a high ranking.
All these measures attract the first visitors to your site. Nevertheless, you should consider external advertisements or marketing measures to get more traffic to the site. But beware! Too much traffic without a purchase means that your product is ranked worse than competing products.
Keyword-optimized blogs with links to the product, an affiliate, and social media advertising are ideal for external marketing measures. Anyone who relies on Amazon’s internal marketing measures must first get hold of the buy box. Unfortunately, neither advertising nor conspicuous campaigns can be started beforehand.
Always keep an eye on the competition. Price adjustments by your competitors can cause you to lose the Buy Box. Adjusting the prices every minute is not a solution due to the time involved. However, optimizing the price is essential in order to sell profitably on Amazon. There are hardly any promising tips for making the price adjustment manually. So it makes more sense to hand over this task to a repricing tool.
The repricer calculates the right price and changes it automatically. SellerLogic’s dynamic repricer does not calculate the cheapest price, but rather the optimal one in order to always be one step ahead of your competition.
Now you are well prepared to sell successfully on Amazon, know valuable tips, and can implement them. The last thing to remember is this: Amazon makes mistakes too!
A product can be damaged in the Fulfillment by Amazon warehouse, goods can disappear from the warehouse undetected, or shipped orders contain errors. Few damaged products or errors are reported to the seller by Amazon. So that this is not a hidden loss for you or that you have to check the stock levels meticulously every day, our Lost & Found refund manager finds undiscovered errors in the FBA warehouse and informs you of them.
Since communicating with Amazon customer service isn’t always easy for retailers, the tool doesn’t stop there. To save you time, Lost & Found will also help you contact Amazon Customer Service for a quick and easy refund process.
Now it’s time to get started and use your newfound knowledge of Amazon to pave the way to success in the marketplace. Find the product that suits you. Start your business on Amazon and experience the feeling of joy as your sales increase and your products sell better on Amazon every day. Hopefully, with our tips, you will be able to do this faster than others!
Amazon offers you a lot of help, such as FBA, so that you as a retailer can promote sales. When selling, don’t forget that Amazon always focuses on the customer. If you satisfy them, things should also run smoothly for you.
Little by little, with the right Amazon tools, you can streamline and automate sales. This means that you are on the first page when searching for a product within a very short time, hold the Buy Box firmly in your hand, send packages to satisfied customers, and can expand with new products or into other countries.
Good luck, SellerActions Team!