Wouldn’t it be great to have millions of potential customers for your handmade products? However, you may not have the necessary energy to reach millions of your precious products that you have already made with a thousand and one efforts, which is normal. But you don’t need to spend any energy on this anymore. Amazon offers a unique, artisan-only platform that allows artists to expand their customer base to Amazon’s immense reach – while also following their passions. You can have a great store on Amazon where you can sell your handmade products, you can showcase your products to millions of potential customers. Yes, millions. Millions of users shop on Amazon dozens of times a year. If you want to increase the sales of your handmade products, Amazon Handmade is one of the best spots. In this article, we will try to answer all the questions that you may have in mind about Amazon Handmade. If you want to get detailed information about selling on Amazon, we recommend visiting our blog post about Selling successfully on Amazon – These 10 tips are must-haves for beginners!
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What is Amazon Handmade?
I always ask myself before making decisions in life. Why, how, what. So, first of all, let’s learn what Amazon Handmade is. Amazon Handmade is an Amazon-only artisans community where artists and artisans can sell their unique, one-of-a-kind products to customers around the world. Amazon Handmade accounts are different from regular Amazon seller accounts and the business model is different from other selling methods on Amazon.
You must handcraft every item you sell on Amazon Handmade. You need to prove this to Amazon before you create your store. You must clearly convey details such as samples of your products, photos of your workspace, and the handmade process in the application form. Amazon states that there is a week or so to review this application, but a response occurs within a day or two.
The last thing you need to worry about after your store opens is how you will fulfill your orders. Amazon offers two options regarding how you want to fulfill your orders. With Amazon Handmade you have the option to use Amazon’s Amazon Fulfillment by Amazon (FBA); this means that when you ship your items to an Amazon warehouse, your items are eligible for Prime, and Amazon will pack and ship any orders you receive for you. You can also choose to ship the order yourself from your own warehouse or location using Amazon’s Seller Fulfilled (FBM) method.
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Should You Sell On Amazon Handmade?
We’ve completed two of the three questions we told you about. We explained what Amazon Handmade is and how it works. Now it’s time to answer the question of why. Why Amazon Handmade? A very simple answer to this question is; Amazon. Amazon is the most known and most used online shopping platform in the world with 2.5 billion monthly visits. Amazon Handmade charges no listing fees. For now, you do not need to pay any Amazon subscription fees. You can present your handmade products to millions of potential customers with minimum expense and minimum effort. However, there is one point you should pay attention to. Amazon Handmade currently only allows the sale of products in 14 categories. If your handmade products do not fall into this category, it would not make much sense to choose Amazon.
The categories we are talking about are;
- Beauty and Personal Care
- Shoes and Bags
- Outdoor and Home Care
- Jewelry and Watches
- Kitchen and Dining
- Pet supplies
- sports equipment
- Stationery and Party Supplies
- Toys and Games
Amazon Handmade and Etsy
For crafters, crafters, and makers, Amazon Handmade and Etsy are great platforms to monetize your skills and creativity. Each sales platform will have pros and cons that are more or less appropriate for each seller. Still, selling both is always an option.
There is a 15% referral fee per Sale on Amazon, while there are no monthly subscription fees, no listing fees, and no other hidden fees. On Etsy, $0.20 listing fee per Item (must renew every 4 months), no monthly subscription fee (they have the $10/month Plus option), 5% transaction fee, 3% + $0.25 payout There are costs such as processing fees. While Amazon is more advantageous in terms of costs, Etsy offers a better opportunity for payments. Money cannot be used until the order is marked as shipped on Amazon Handmade, payment is made every 2 weeks. On Etsy, on the other hand, funds are presented to you immediately after the transaction is completed, you can request daily payment.
How to Find the Right Products to Sell on Amazon Handmade
Looking at the search results in each handmade category will show the best-selling products for that main category. Handmade, like the rest of Amazon, it will reward top-selling items with a “Best Seller” badge. For this reason, if you have the ability to produce different handmade products, you need to do research on the right products.
I will give you two golden pieces of advice on finding the right product. The first of these is; Do a keyword search on Google Trends for the product you’re already making to see current trends. Check the last 12 months and the last 5 years to see if the product in question has gained popularity over time. My second piece of advice is another way to verify the demand for the item you’re currently creating is to search for that item on Amazon Handmade and Etsy. If you see similar products being sold by reviews, that’s a good indication that there is a demand for that product.
There are a number of reasons to list your items on Amazon Handmade. The main one being that there are more people who will see and purchase your products, but also the sellers in the Handmade segment get more page views on their products.